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Predict the buying cycle for sales and marketing

Watch the replay of our webinar for the KPI’s needed to understand your marketing actions, as well as how to measure key engagement needed for sales.

Whether your strategy is inbound or outbound when it comes to getting leads, it is important for you to be able to predict the sales forecast and the effectiveness of your marketing actions.

In partnership with Ebsta we look at the entire customer journey, from visitor to sale and what KPI’s you need to look at in terms of marketing and sales in order to be able to analyse your work.

We discuss:

  1. inbound marketing and the marketing funnel
  2. how to get statistics on your marketing actions
  3. how to understand and personalise the interests of your prospects
  4. your key KPI’s in order to predict your sales cycle
  5. buying indicators in the sales pipeline
  6. intervention and outcome for sales
  7. alignment between sales and marketing

Questions asked during the webinar (and our responses)

How do you best align sales and marketing?

Try and incentivise everyone towards a common goal. Recognise where leads have come from. Also, make sure that sales and marketing have regular meetings. Our marketing teams at Plezi often get involved in qualifying calls or demos to understand the prospective clients needs better, to help aid our content. If you want to see ore, take a look at https://www.plezi.co/en/b2b-sales-youre-going-to-love-inbound-marketing/

How do you re-engage people who have stopped replying during the sales process?

Your time is precious and your service is wanted by people who are interested in what you do. If people are not engaging then move on. But you can also escalate things up. Get your CEO to reach out on behalf of the sales person for example.

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