Marketing Automation

Trigger marketing is part of marketing automation. Its principle? Automatically trigger a marketing action from the company, based on the behavior of a customer or prospect. But do you know…

Which indicators to measure the effectiveness of your automation campaigns? Here are the marketing automation KPIs to follow first!

Is personalized marketing achievable in B2B? Yes and we show you how in this article filled with examples and tips.

Market evolution, usage, return on investments and benefits: discover the latest statistics on B2B marketing automation.

Marketing automation and sales automation are two techniques, which seem to be very similar, but in reality do not have the same purpose.

The winning formula for a rock-solid inbound marketing strategy is always the same: the right content sent at the right time on the right channel. But to be truly effective…

What is an automatic mail and how to set it up? Find it out in this article with four concrete examples and all the steps to follow.

Which marketing automation tools to choose in 2022 ? Here's a list of 7 solutions to be as effective as a team of 100 people !

Connecting your CRM and marketing automation tool is a really effective way to align marketing and sales, to be able to define a clear selling process, identify quality leads and…

Being able to correctly qualify all the leads you generate can be a complex process. How can you be sure that they are ready to be passed to your sales…

In this day and age, it is difficult to know where to put our energies as marketers. And with so much tech around us, it can be hard to understand…

Choosing a marketing automation solution from among the multitude of market players can be tricky. Beforehand, carefully analyse your needs and don't be blinded by things that are irrelevant to…

Discover how marketing software can save you up to one week’s worth of work by automating out repetitive tasks and letting you concentrate on being creative. Marketing automation software can…

Plenty of companies use Salesforce as the CRM for their sales teams and in order to fully align your marketing and sales, you can connect Plezi to your CRM. Be…

If you feel like you've actually started to get on top of your inbound marketing strategy and you finally feel like you are starting to get everything right: your content…

As Head of Marketing Automation for Really B2B, an inbound marketing strategy agency, Ash Chandler has seen many marketing tools live and die. With over 15 years of experience in…

At Plezi, we know that the best way to acquire and nurture leads effectively is by using a Smart Campaign. But we'll admit it, we still really love workflows! Used…

The world of marketing is made up of many small, repetitive actions: writing and sending emails, checking certain figures every day, following up on prospects, qualifying them… Getting caught up…