Rather than follow each passing trend and hack, we suggest evergreen methods to help you create the best marketing strategy. Join John Hughes, Plezi’s Business Developer and Benoit Collet, Growth Marketer, as they suggest different methods to employ
Plezi Unchained: Stop using every guru tactic and market your way out of it
Marketers have increasing pressure placed upon them and are also being told to follow the latest trend or hack. Here we discuss the best practice, the routine and strategy every marketer should have. Hacks – do we need them? What works and what doesn’t. And the tools at our disposal, how to prioritise and evergreen tactics to employ.
This Webinar first appeared on Saloon, for our one-day digital event with various marketing experts called Marketing Wild Wild West. You can see more replays and webinars there.
Questions asked during the webinar (and our responses)
When should you use the press?
A lot of people want to contact the press in order to reach a larger audience. You need to find a topic that resonates with the press or journalist, which has an element of fun, or storytelling.
You took the example of the Moulin Rouge to illustrate how differentiation can change everything for your brand awareness, but in this specific example, isn’t the historical background and storytelling a big part of this global awareness as well ? Or do you include the "myth" as an element of differentiation?
What you see with something like the Moulin Rouge, is an example of storytelling, which is an important element to think about when you approach any of your content. Again, you don’t want to keep it merely product-based, but try to entertain, inform and educate. What can you do that makes you different? How can you manage to stand-out? For more ideas on content you can see our blog piece on how to make content to generate B2B leads.
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