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How the content landscape look like in 2022? In this blog post, we take a look at some of the latest trends that are expected to dominate the industry. From search intent to rich snippets, we outline some of the most cutting-edge SEO optimized content technique and approaches that businesses should be using to reach their audiences widely. So, what are you waiting for? Start planning your content strategy now!

Search Intent

The first and most important thing to consider when creating content is what searchers are actually looking for. In the early days of SEO, it was all about cramming in keywords and getting those precious top spots on SERPs.

But with Google’s ever-evolving algorithms, that’s no longer the case. Now, it’s all about understanding search intent and delivering content that matches. There are four main types of search intent:

  • Informational – people who want to learn more about a topic
  • Navigational – people who are looking for a specific website or page
  • Transactional – people who are ready to buy or take action
  • Commercial Investigation – people who are considering a purchase but are still doing research

If you can understand what type of search intent someone is using, you can create relevant and informative yet SEO optimized content that’s more likely to match their needs and deliver the results they’re looking for.

Voice Search

Another big trend that’s been on the rise in recent years is voice search. With the advent of devices like Amazon Echo and Google Home, more and more people are using their voice to search for things online. And it’s only going to become more popular in the years to come.

One of the best ways to optimize your content for voice search is to use natural language and long-tail keywords. That way, when someone asks a question out loud, your content is more likely to be the one that pops up.

You should also structure your content in a way that’s easy for voice assistants to understand. That means using short, concise sentences and formatting your content with headlines and bullet points.

Video Content

If you want your content to really stand out in 2022, you need to start thinking about creating video content. Video is one of the most engaging and visually appealing types of content out there, and it’s only going to become more popular in the coming years.

One of the best things about video is that it can be repurposed and used in a variety of different ways. You can post it on your website or blog, share it on social media, or even use it in email marketing campaigns.

Interactive Content

Another big trend that’s been gaining traction in recent years is interactive content. This type of content is designed to engage and involve the reader, rather than just delivering information passively.

Some examples of interactive content include quizzes, polls, surveys, and infographics. By using this type of content, you can encourage people to stick around on your website or blog for longer and really engage with your brand.

Most of the brands used SEO optimized infographics content so that it can bring traffic as well as stay there for a while to engage with it.

Personalized Content

In a world where we’re bombarded with content on a daily basis, it can be hard to break through the noise. That’s why more and more brands are turning to personalized content. This type of content is specifically tailored to the needs and interests of the individual reader.

Some examples of personalized content include recommendations, targeted emails, and custom landing pages. By creating this type of content, you can show your readers that you really understand their needs and are willing to go the extra mile to meet them.

User-Generated Content

Finally, user-generated content is a big trend that’s been on the rise in recent years. This type of content is created by users, rather than brands or businesses. It can take many different forms, including reviews, testimonials, social media posts, and blog comments.

One of the best things about user-generated content is that it’s a great way to build trust and credibility with your audience.

When people see that other users are happy with your product or service, they’re more likely to want to try it out for themselves. This can be achieved by try running a contest or campaign. This is a great way to get people involved and excited about your brand.

Visual Search

With the rise of visual search, it’s important to make sure your website is optimized for images. This type of search allows users to find what they’re looking for by using an image instead of a keyword.

If you want to make sure your website is ready for visual search, try adding alt text to all of your images. This will help search engines understand what the image is and how it relates to your content.

Listicles

Listicles are a type of article that’s based around a list of items, tips, or ideas. They’re usually easy to read and digest, which makes them perfect for skimmers and busy readers.

Automation

As content marketing becomes more and more popular, businesses are looking for ways to automate the process. This can help save time and resources, while still delivering high-quality content.

Some examples of content marketing automation include using tools to schedule and publish content, repurposing old content, and setting up workflows to streamline the creation process.

If you want to automate your content marketing, try using a tool like CoSchedule or Quuu Promote. These platforms can help you quickly and easily promote your content across multiple channels.

IndexNow

IndexNow is a tool that allows you to create an index for your website or blog. This can be a great way to improve your site’s navigation and help users find the information they’re looking for. If you want to try IndexNow, simply sign up for a free account and follow the instructions on the site.

SEO Writing Assistant

SEO Writing Assistant is a tool that allows you to optimize your content for the web. This can help you improve your search engine ranking and get more traffic to your site.

If you want to try SEO Writing Assistant, simply install the Chrome extension and start using it on your next article.

EAT

EAT stands for “Expertise, Authoritativeness, and Trustworthiness”. This is a term that was coined by Google, and it’s something that they look for when ranking websites.

Make sure your website is having SEO optimized content so that it can showcases your expertise, authority, and trustworthiness. This can be in the form of case studies, testimonials, blog posts, or even just a simple about page.

Long-Form Content

Long-form content is a type of article that’s over 1,000 words. This can be a great way to in-depth information and help your readers understand complex topics.

If you want to write long-form content, try to focus on one specific topic and go into as much detail as possible.

Localization of SERP

Listings

As the world becomes more globalized, it’s important to make sure your website is accessible to users from all over the world. One way to do this is by localizing your SERP listings.

If you want to localize your SERP listings, try using a tool like hreflang Tags. This will help you specify the language and region of your website, so that users from all over the world can find it.

Rich snippets

Rich snippets are a type of code that can be added to your website in order to provide additional information about your content. This can be in the form of ratings, reviews, or even just a simple description.

So what does this mean for content marketers? It means that we need to be prepared to produce more video content, longer-form content, and interactive content. We also need to focus on creating valuable, engaging content that will keep people coming back for more. Have you tried any of these trends? If you do have let us know in comments.

 

Paul-Louis Valat

Paul-Louis is an Acquisition Manager at Plezi. His role is to implement the different levers of lead generation on digital.