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Often, when we're working flat out, one of the concerns we have as marketers is forgetting the reason we get up in the morning. Namely, our customers (prospects or leads).…
Learn how to write blog posts that will attract your target market, make you more visible on search engines, increase your SEO and help you cut through the noise. Discover…
The marketing funnel lies at the heart of any good B2B inbound marketing strategy. If you have created content for each stage of the buyer's journey, it lets you send…
Having a strategy to promote your content is indispensable for generating traffic and leads. Our article discusses our experience promoting content and a useful guide on effective ways to promote…
We’re big fans of Lucy Heskins' blog at Plezi, which provides loads of different insights into the start-up marketers experience. Here, Lucy talks about how to create strategic B2B content…
When you implement an inbound marketing strategy, it can be hard to know what type of content you should start creating given the many different choices available. Each is designed…
An inbound marketing strategy is based on consistently creating and sharing high-quality content online. But that can take time and resources you don’t always have. By repurposing, or adapting, existing…
When it comes to boosting webinar registration rates, there's no question that promotion makes all the difference for you to generate new B2B leads. Find our handy checklist to ensure…
It is possible to do something new with something old!. In this article, we share our top tips on how you can recycle old content, make it better for your…
