Inbound Marketing: All our articles to succeed in your inbound strategy

Inbound Marketing Marketing Strategy

What is progressive profiling?

Do you want to collect data to engage and optimise the relationship with your leads, without scaring them away? Discover how you can with progressive profiling?

Charles Dolisy9 July 2020

Inbound Marketing

B2B Sales: You’re going to love inbound marketing

If inbound marketing seems far removed from your sales team, you need to look again. Finding the right ways to convince a lead to start to look at your product,…

Adeline Lemercier4 June 2020

Inbound Marketing Marketing Strategy

Vanity Metrics: why (and how) to avoid them at all costs!

Ah, stats! Everyone loves them.. the media, start-ups...especially the fast-growing ones, those that keep telling us how great everything is. 1 million downloads of their app, 200,000 tweets per day,…

Adeline Lemercier15 May 2020

Inbound Marketing

SaaS Companies: Inbound Marketing is made for you

You must have noticed: buying habits have drastically changed the last few years, particularly in B2B. Long gone are the days when it was enough to chase after your prospects.…

Adeline Lemercier11 May 2020

Inbound Marketing News Plezi

How to boost sales teams morale and performance during a slow-down

If the current context seems a little gloomy, we have decided to seize this moment and focus on the essentials. At Plezi, this involves reevaluating everything that makes up the…

Adeline Lemercier30 April 2020

Inbound Marketing

How to get started on your inbound marketing strategy

How does a B2B marketing strategy work? What do you need to do to make it a success? To help you get it right, we've created a checklist for you.…

Adeline Lemercier22 April 2020

Inbound Marketing

24 tips to improve your B2B marketing conversion rate (Part 2)

How to make our marketing more effective, increasing conversion rates at every stage of the marketing funnel. Part 2 of our top tips to guide a prospect from visitor to…

Adeline Lemercier19 February 2020

Inbound Marketing

24 tips to improve your B2B marketing conversion rate

How can you improve the effectiveness of your inbound marketing actions? Conversion rates mean that we can analyse our performance at every stage of the buying process. Here, we give…

Adeline Lemercier10 February 2020

Inbound Marketing Lead Generation

Infographic: the B2B inbound marketing funnel

From visitor to customer, what are the stages of the marketing funnel? What conversion rates, channels to activate, KPIs to follow?

Adeline Lemercier4 February 2020

Inbound Marketing

Outbound marketing and Inbound marketing: why are they complementary

Inbound marketing has the wind in its sails. The key to more effective digital marketing is to make the client come to you through the use of targeted content while,…

Adeline Lemercier28 October 2019

Inbound Marketing

What is progressive profiling?

B2B Sales: You’re going to love inbound marketing

Vanity Metrics: why (and how) to avoid them at all costs!

SaaS Companies: Inbound Marketing is made for you

How to boost sales teams morale and performance during a slow-down

How to get started on your inbound marketing strategy

24 tips to improve your B2B marketing conversion rate (Part 2)

24 tips to improve your B2B marketing conversion rate

Infographic: the B2B inbound marketing funnel

Outbound marketing and Inbound marketing: why are they complementary

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