Developing strong business relationships with both your prospects and existing customers is more important than ever. But in today’s uncertain business environment, it can be a challenge for many companies…
Some leads are better than others. Learn how you can identify leads that are ready-to-buy from your inbound prospects. Our article gives you an insight on how to start lead…
Since the very first lockdown, it seems that webinars have become ubiquitous for B2B companies. To give value to your webinar and also to increase conversion, nothing is more important…
If you're a marketing manager, this is probably a busy time of the year. Soon you’ll need to present your marketing budget for the coming year to your executive team.…
A CRM database is a bit like a complex organism that's constantly evolving. Each day, your teams add new bits of information to it while some existing information becomes obsolete.…
If you want to generate more leads, you need to have a definite system in place for creating content. That starts with defining both your sales and marketing objectives, and…
Lead nurturing is a way to identify quality leads who are ready to buy your product. We give you a clear definition of what lead nurturing is, best practice and…
What criteria do you use to assess your success as a B2B marketer? At the end of the day, the only thing that truly matters is your ability to generate…
We've been talking about inbound marketing for a while, and yet the more widely the term is used, the greater the number of clichés that seem to be attached to…
When you start using marketing automation, the number of new terms involved can quickly make your head spin: prospect, MQl, SQL, lead, opportunities, deals... So, we decided to roll up…
Do you want to collect data to engage and optimise the relationship with your leads, without scaring them away? Discover how you can with progressive profiling?
Inbound marketing lets you increase traffic to your website and generate leads in exchange for online resources. And for this to happen, you first need to get your leadership team…
If inbound marketing seems far removed from your sales team, you need to look again. Finding the right ways to convince a lead to start to look at your product,…
Without content, it's impossible to find and nurture leads? Not true! In this article, we will show you how easy it is to create an inbound marketing strategy with very…
Ah, stats! Everyone loves them.. the media, start-ups...especially the fast-growing ones, those that keep telling us how great everything is. 1 million downloads of their app, 200,000 tweets per day,…
You must have noticed: buying habits have drastically changed the last few years, particularly in B2B. Long gone are the days when it was enough to chase after your prospects.…
If the current context seems a little gloomy, we have decided to seize this moment and focus on the essentials. At Plezi, this involves reevaluating everything that makes up the…
How to make our marketing more effective, increasing conversion rates at every stage of the marketing funnel. Part 2 of our top tips to guide a prospect from visitor to…
How can you improve the effectiveness of your inbound marketing actions? Conversion rates mean that we can analyse our performance at every stage of the buying process. Here, we give…
