Lead Generation

A CRM database is a bit like a complex organism that's constantly evolving. Each day, your teams add new bits of information to it while some existing information becomes obsolete.…

If you want to generate more leads, you need to have a definite system in place for creating content. That starts with defining both your sales and marketing objectives, and…

What criteria do you use to assess your success as a B2B marketer? At the end of the day, the only thing that truly matters is your ability to generate…

We've been talking about inbound marketing for a while, and yet the more widely the term is used, the greater the number of clichés that seem to be attached to…

When you start using marketing automation, the number of new terms involved can quickly make your head spin: prospect, MQl, SQL, lead, opportunities, deals... So, we decided to roll up…

From visitor to customer, what are the stages of the marketing funnel? What conversion rates, channels to activate, KPIs to follow?