Marketing Strategy

What do people say about you, when you're not in the room? This is the question Jeff Bezos uses to define the concept of personal branding. Personal branding is the…

It takes different skills and resources to carry out different aspects of B2B marketing. These include things like generating leads, creating content, attracting traffic, or converting prospects. Fortunately, there's now…

How do you create a B2B marketing campaign that will achieve your goals? What types of campaigns should you choose? Read our guide.

What is demand generation? How does it differ from lead generation? And how to get started? We answer all these questions here.

To convert your visitors into leads, there's nothing like engaging CTAs. Plezi gives you these 3 tips to build an effective CTA.

Want to create a successful B2B marketing strategy but don't know how to go about it? Follow our 5-step plan.

Customer Lifetime Value (CLV / LTV): What is it? How to calculate and exploit it? We tell you everything here.

The only way to really assess how well your marketing is performing is to know what kind of ROI you get from it. Whether you are a CEO or marketer,…

The cost per lead is an indispensable KPI to help understand your marketing campaigns. We give you our guide on how to follow it, calculate it and reduce the cost…

To follow a good inbound marketing strategy, you could find yourself up to your eyes in numbers. But what exactly are the KPI's you should be looking at in order…

Developing a marketing action plan helps to structure your marketing teams work and keep some consistency. In this article, we walk you through the steps to create an effective marketing…

Showcase your marketing departments skills and use Plezi's guide on how to create a marketing report, with tips on the right KPI's to follow and how to present them in…

Get the ultimate guide from Plezi on how to use Google Tag Manager. A complex, but powerful tool that when used correctly can give you real insight. We go through…

For every type of business, marketing has become heavily reliant on technology. But how do you know which tools are essential for you? We have given you our top 10…

There has been much talk within B2B lately about the importance of personalisation. The idea is for B2B marketing to become more human, to speak with a less formal voice,…

Getting your sales and marketing in sync is vital in order to be able to effectively handle your incoming leads - both to nurture them for marketing and to qualify…