Without content, it's impossible to find and nurture leads? Not true! In this article, we will show you how easy it is to create an inbound marketing strategy with very…
Often, when we're working flat out, one of the concerns we have as marketers is forgetting the reason we get up in the morning. Namely, our customers (prospects or leads).…
The cost per lead is an indispensable KPI to help understand your marketing campaigns. We give you our guide on how to follow it, calculate it and reduce the cost…
To follow a good inbound marketing strategy, you could find yourself up to your eyes in numbers. But what exactly are the KPI's you should be looking at in order…
Forget about marketing trends for 2022, get some practical advice as a marketer on what to do in 2022. With Rand Fishkin from SparkToro, Kathryn Strachan from Copyhouse, Lucy Heskins,…
It can sometimes feel like you have an almost endless list of things to do for each new marketing campaign. This can be further complicated by campaigns across different channels,…
Developing a marketing action plan helps to structure your marketing teams work and keep some consistency. In this article, we walk you through the steps to create an effective marketing…
If you're a marketing manager, this is probably a busy time of the year. Soon you’ll need to present your marketing budget for the coming year to your executive team.…
Your website is the most valuable digital asset you have. You can use it better to attract and convert visitors, build trust in your brand, understand who your future customers…
Creating forms online in order to start a digital relationship with your visitors is vital to any marketer who wishes to capture their visitors and start to convert. Plezi gives…
Your landing page is a key moment within the buying journey. And it is an excellent way to convert visitors into leads. Here we give you advice and tips on…
Don't listen to those people who told you email marketing is dead. For B2B marketers it is still the most successful to communicate with your prospects and to convert them…
Email is an incredibly versatile way to communicate with your prospects. It reinforces who you are as a brand and can help push certain leads through the buying funnel. Get…
Discover the smart way to identify and qualify your leads, using Plezi's content-driven strategy that allows you to tag and segment your audience easily. Be able to personalise your marketing…
Connecting your CRM and marketing automation tool is a really effective way to align marketing and sales, to be able to define a clear selling process, identify quality leads and…
Learn how to write blog posts that will attract your target market, make you more visible on search engines, increase your SEO and help you cut through the noise. Discover…
The marketing funnel lies at the heart of any good B2B inbound marketing strategy. If you have created content for each stage of the buyer's journey, it lets you send…
Do you want to get your leads all the way to the purchasing stage? We give you different tactics on how you can nurture your leads to get them ready-to-buy.…
