Marketing Strategy: Guides, Best Practices and Tips for B2B

Rand Fishkin’s advice on how to end your marketing reliance on Facebook & Google’s duopoly

Ask any marketer about their tools and means of communication and you'll be sure that Facebook and Google are among the first ones to come out. Despite what we hear…

Adeline Lemercier12 January 2021

Marketing Strategy

Webinars: how to find a great topic for B2B prospects

Webinars are currently riding a wave of popularity, in particular, due to COVID and the resulting strange new world of work we all find ourselves in. In addition to being…

Adeline Lemercier23 December 2020

Marketing Strategy

Internationalisation: how to enter new markets without ever leaving home, by Grant Lingel, from neilpatel.com

To enter into a new market is always a gamble. Here, Grant Lingel from neilpatel.com tells us how he opened up the Brazillian market and how to internationalise your marketing…

Adeline Lemercier4 December 2020

Marketing Strategy

10 tips for any marketer starting out in a B2B startup, by Lauren Bigland of S4M

We all remember starting out as a marketers. A little lost, drowning under a lot of work, high expectations coming from our bosses or colleagues... If you had the opportunity…

Adeline Lemercier27 November 2020

Marketing Strategy

Spendesk’s advice on how to build a brand from the inside out

A good branding strategy cannot be invented, it emerges from internal processes. This is the vision of Spendesk who, in their talk for Marketing Wild Wild West on Saloon, shared…

Adeline Lemercier19 November 2020

Marketing Strategy

How to use snackable content in a B2B content marketing strategy

Whether we're talking about our daily routine, the functions of our phones, or the way we view content, everything seems to be getting faster. Because effective inbound marketing requires a…

Adeline Lemercier13 November 2020

Marketing Strategy

Content marketing: follow Verve Search’s advice on how to craft content that travels

If there is one thing Verve Search excels at, it’s creating original content that travels internationally. This UK-based company created in 2009 has been racking up prizes, like the…

Benoît Collet12 November 2020

Marketing Strategy SEO

Lukasz Zelezny’s 3 SEO tactics to boost your ranking

When talking about SEO, there is almost no point presenting Lukasz Zelezny anymore. With over 20 years of experience in SEO and 10 in social media strategies, he is an…

Benoît Collet26 October 2020

Marketing Strategy

6 marketing strategies you should do to really stand out, by Louis Grenier

Marketing, for Louis Grenier, has never only been a job: it’s a passion. Creator of the podcast “Everyone hates marketers”, he interviews only the crème de la crème of the…

Benoît Collet19 October 2020

Marketing Strategy SEO

Everything you wanted to know about Content Clusters and SEO

In the last few years, content clusters have generated large amounts of hype among SEO experts. But used as a strategy, it’s one that’s also rarely followed to the letter…

Benoît Collet7 October 2020

Lead Generation Marketing Strategy

5 steps to create the perfect editorial calendar

We all want to be a marketing superhero and create content that generates hundreds of leads. However, getting to that point can be a long process. To do so, you…

Adeline Lemercier21 July 2020

Inbound Marketing Marketing Strategy

What is progressive profiling?

Do you want to collect data to engage and optimise the relationship with your leads, without scaring them away? Discover how you can with progressive profiling?

Charles Dolisy9 July 2020

Inbound Marketing Marketing Strategy

Vanity Metrics: why (and how) to avoid them at all costs!

Ah, stats! Everyone loves them.. the media, start-ups...especially the fast-growing ones, those that keep telling us how great everything is. 1 million downloads of their app, 200,000 tweets per day,…

Adeline Lemercier15 May 2020

Marketing Strategy

Retargeting: the ace in your marketing strategy

Make use of retargeting as part of your B2B inbound marketing strategy. A step by step guide to recapturing leads that have left your site to bring them back into…

Adeline Lemercier27 February 2020

Marketing Strategy

Rand Fishkin’s Top 10 tips for B2B SMEs wanting to succeed on the web in 2019

Rand Fishkin, world SEO guru, reveals all his tips and tactics to be successful on the web.

Benoît Collet2 December 2019

Marketing Strategy

The marketing funnel is not dead!

The marketing funnel, also known as the purchasing cycle, forms the framework of an inbound marketing strategy. And yet, it regularly receives intense criticism due to its popularity. So, is…

Adeline Lemercier15 November 2019

Marketing Automation Marketing Strategy

Marketers, where is our value in an automated world?

The BtoB Summit is an annual event that brings together numerous B2B business decision-makers around the challenges of marketing & communication, business, management and human resources. It was here that…

Benoît Collet4 November 2019

Marketing Strategy

Rand Fishkin’s advice on how to end your marketing reliance on Facebook & Google’s duopoly

Webinars: how to find a great topic for B2B prospects

Internationalisation: how to enter new markets without ever leaving home, by Grant Lingel, from neilpatel.com

10 tips for any marketer starting out in a B2B startup, by Lauren Bigland of S4M

Spendesk’s advice on how to build a brand from the inside out

How to use snackable content in a B2B content marketing strategy

Content marketing: follow Verve Search’s advice on how to craft content that travels

Lukasz Zelezny’s 3 SEO tactics to boost your ranking

6 marketing strategies you should do to really stand out, by Louis Grenier

Everything you wanted to know about Content Clusters and SEO

5 steps to create the perfect editorial calendar

What is progressive profiling?

Vanity Metrics: why (and how) to avoid them at all costs!

Retargeting: the ace in your marketing strategy

Rand Fishkin’s Top 10 tips for B2B SMEs wanting to succeed on the web in 2019

The marketing funnel is not dead!

Marketers, where is our value in an automated world?

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